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Arusha Auto Show attendees and vehicles
About the Show

Built for the full automotive ecosystem.

Arusha Auto Show is a serious regional platform for commerce, culture, and future mobility.

Since 2019

From community energy to a regional automotive stage.

Arusha Auto Show started as a gathering for automotive enthusiasts and has evolved into a platform where dealerships, distributors, parts suppliers, service providers, car clubs, lifestyle brands, families, and mobility innovators meet in a high-energy outdoor environment.

The show combines B2B opportunity with B2C reach. Exhibitors can build trade relationships, sponsors can activate in front of a broad audience, and visitors can experience vehicles, culture, technology, and outdoor lifestyle in one venue.

Outdoor lifestyle audience at Arusha Auto Show

Why Arusha

Arusha connects tourism, trade, logistics, and regional mobility. Its location makes the show accessible to Northern Tanzania and attractive to East African audiences.

What Makes It Unique

The event is not limited to vehicles on display. It blends automotive commerce, outdoor lifestyle, clubs, families, demos, entertainment, and brand activation.

Future Focus

E-mobility, smart mobility, safety, finance, insurance, fleet tools, and technology partners give the show a forward-looking industry role.

Car clubs and community arena
2026 Edition

East Africa's Premier Outdoor Automotive & Lifestyle Festival.

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